Can Blockchain And Chip Technology Improve Beef Sourcing Transparency?
Both blockchain and chip technologies have the potential to transform agriculture, and companies are starting to take the first steps to make it happen. Brazilian steakhouse Fogo de Chão is collaborating with HerdX to provide greater transparency in food sourcing by using technology. Fogo de Chão’s CEO Barry McGowan and HerdX’s CTO Austin Adams discussed their recent partnership in an interview.
Fogo de Chão is an authentic Brazilian steakhouse, or churrascaria, which specializes in fire-roasting meats by utilizing the centuries-old Southern Brazilian cooking technique of churrasco. It has 52 locations throughout Brazil, the United States, Mexico and the Middle East. HerdX is an agri-tech company that develops and manufactures technology such as tags and other tools to increase transparency in the livestock industry. Their products help ranchers gain new insights into their herds, enhance animal wellbeing and bring clean, traceable food to retailers and families. HerdX provides ranch solutions and extensive supply chain traceability.